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Meaghen Brown
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Meaghen Brown
Work
About
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Work
About
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Led Patagonia Stories
Concepted and wrote all copy for Patagonia's anti-consumerism campaign "Unfashionable." View fullsize
Scripted the film, and wrote all copy for the launch of the Big Water Foul Weather Kit.
Copy writer and creative consultant for the film.
Wrote all copy for Patagonia's big public lands moment and everything that followed related to public lands. View fullsize
Led concepting and wrote all copy for Patagonia's High Endurance Kit launch, a kit designed for alpine running.
Assisted in scripting, wrote all copy, and consulted on environmental messaging for NNormal's campaign against shoe waste.
Led narrative direction and wrote all copy for Vuori's Design Philosophy series.
Led concpeting and wrote all copy for this multi-season, multi-sport, tech tee campaign based on the idea of true Type-II fun. View fullsize
Led narrative direction and initial scripting for this film.
Led concepting and wrote all copy for Patagonia's 20-year, R1 campaign. This was part of a series of 20 stories "Done in an R1." The original web experience no longer exists. View fullsize
An example of a Patagonia story and athlete relationship that grew out of a product conversation.
Also part of the "Done in an R1" campaign.
The product side of "Unfashionable." Based around longevity of style and quality design. View fullsize
An extension of a Patagonia series called "Run to..." which highlighted trail runners as activists. This second season focused on the pure experience of running. Running just to run. View fullsize
Wrote all copy and led concepting for Patagonia's clean climb anniversary campaign.
Another example of a Patagonia story around art and activism.
Wrote all copy for various election campaigns. View fullsize
Wrote all copy an consulted on the film Public Trust.
Rogue project with legs. View fullsize
Wrote all copy and led concpeting for Patagonia's multi-season Micropuff campaign.
Wrote copy for an update on Patagonia's sale of the company to Earth.
Led concepting and wrote copy for the R1 Air campaign, based around zig-zag patterns in sport (trails, skin-tracks, etc.)  mirroring the zig-zag patterns in the fabric.
Led Patagonia Stories
Concepted and wrote all copy for Patagonia's anti-consumerism campaign "Unfashionable."
Scripted the film, and wrote all copy for the launch of the Big Water Foul Weather Kit.
Copy writer and creative consultant for the film.
Wrote all copy for Patagonia's big public lands moment and everything that followed related to public lands.
Led concepting and wrote all copy for Patagonia's High Endurance Kit launch, a kit designed for alpine running.
Assisted in scripting, wrote all copy, and consulted on environmental messaging for NNormal's campaign against shoe waste.
Led narrative direction and wrote all copy for Vuori's Design Philosophy series.
Led concpeting and wrote all copy for this multi-season, multi-sport, tech tee campaign based on the idea of true Type-II fun.
Led narrative direction and initial scripting for this film.
Led concepting and wrote all copy for Patagonia's 20-year, R1 campaign. This was part of a series of 20 stories "Done in an R1." The original web experience no longer exists.
An example of a Patagonia story and athlete relationship that grew out of a product conversation.
Also part of the "Done in an R1" campaign.
The product side of "Unfashionable." Based around longevity of style and quality design.
An extension of a Patagonia series called "Run to..." which highlighted trail runners as activists. This second season focused on the pure experience of running. Running just to run.
Wrote all copy and led concepting for Patagonia's clean climb anniversary campaign.
Another example of a Patagonia story around art and activism.
Wrote all copy for various election campaigns.
Wrote all copy an consulted on the film Public Trust.
Rogue project with legs.
Wrote all copy and led concpeting for Patagonia's multi-season Micropuff campaign.
Wrote copy for an update on Patagonia's sale of the company to Earth.
Led concepting and wrote copy for the R1 Air campaign, based around zig-zag patterns in sport (trails, skin-tracks, etc.)  mirroring the zig-zag patterns in the fabric.

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